General Book Search for "9781784410803"

Field Guide to Case Study Research in Business-to-Business Marketing and Purchasing

Hardback
Published : Wednesday 20 August 2014
ISBN : 9781784410803
Price : €125.18


Description

This new volume is a must for B2B scholars and executives. This volume is for readers who demand findings and modeling at the individual case level that are readily transferable and adaptable for alternative contexts.



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