General Book Search for "9780815396352"

Food and Experiential Marketing

Hardback
Published : Tuesday 25 June 2019
ISBN : 9780815396352
Price : €157.95


Description

This innovative collection focusses on the experiential and hedonic aspects of food and the sociocultural, economic, ideological, and symbolic factors that influence how pleasure can contribute to consumer health, food education, and individual and societal wellbeing.



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