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General Book Search for "9780252080371"

General Books
School Books

Author : Jeff Menne
Paperback
Published : Monday 10 November 2014
ISBN : 9780252080371
Price : €22.22

Description

Reading auteur theory as the new American business theory, the author reveals how Francis Ford Coppola's vision of a new kind of company has transformed the worker into a liberated and well-utilized artist, but has also commodified individual creativity at a level unprecedented in corporate history.