General Book Search for "9780761988526"

Fundamentals of Marketing Research

Hardback
Published : Wednesday 8 December 2004
ISBN : 9780761988526
Price : €203.58


Description

Fundamentals of Marketing Research covers the fundamentals of research, including all the basic elements of method, techniques and analysis. The presentation is from primarily a pragmatic and user- oriented perspective which aides the student to evaluate the research presented to them.



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