Handbook of Marketing

Author : Barton A. Weitz,Robin Wensley

Hardback

Published : Wednesday 16 October 2002

ISBN : 9780761956822

Price : €146.25

Description

Suitable for advanced undergraduates, graduate students and academics in marketing, this handbook presents a compilation of reviews in the field of marketing management. It also shows us the link between a basic knowledge of marketing concepts and a grasp of where research in marketing is taking us.

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