Sociologist E. Burke Rochford, Jr., began his study of the Hare Krishna movement in America in the mid-1970s, only to find himself increasingly drawn into the movement even as he struggled to maintain a critical distance. Convinced to wear beads, chant, and take part in religious ceremonies, as well as to move in for occasional stays, Rochford found his new form of devotion a cause of concern for his family, friends, and colleagues. Participation in the movements activities, however, enabled him to experience from within the forces at play between a society often intolerant of religious deviation and a religion dedicated to the continual recruitment of new followers.