Holy Hype

Author : Pamela L. Morris,Susan H., Troy University Sarapin

Hardback

Published : Thursday 13 January 2022

ISBN : 9781793629340

Price : €102.96

Description

This book discusses the advertising technique of using religious symbols, themes, and rhetoric in the promotion of secular consumer goods and services and, inversely, the use of nonreligious themes in the promotion of religious goods, institutions, and services.

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