How He-Man Mastered the UniverseAuthor :
Paperback
Published : Tuesday 28 February 2017
Description
Elaborate cinematic universes and sophisticated marketing tie-ins are commonplace in entertainment today. It's easy to forget that the transmedia trend began in 1982 with a barbarian action figure. He-man and the other characters in Matell's popular Masters of the Universe toy line quickly found their way into comic books, video games, multiple television series and a Hollywood film.
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