How to Develop a Strategic Marketing PlanAuthor :
Hardback
Published : Wednesday 22 December 1999
Description
Strategic market planning provides the key to growing a business and shaping its future. This title contains the tools for generating a credible strategic marketing plan so that organizations not only survive but thrive. It also includes a 3.5 inch disk that contains planning forms, checklists, and guidelines for customizing an SMP.
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