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General Book Search for "9780367722616"

General Books
School Books

Author : Charles R. Taylor,Marc G. Weinberger
Hardback
Published : Tuesday 22 June 2021
ISBN : 9780367722616
Price : €157.95

Description

This book summarizes the cumulative state of knowledge on humor in advertising and provides new cutting edge research on key topics such as humors use in conjunction with emotional and sexual appeals, its use in digital advertising, and issues related to gender and cross-cultural applicability.