Innovation in Marketing

Author : Peter Doyle

Hardback

Published : Friday 28 July 2017

ISBN : 9781138441071

Price : €204.75

Description

Presents a collection of material describing both systems innovation and the launch of new products. This book features key themes which include: marketing and innovation - the model, innovation and strategy, marketing strategies and shareholder value, best practice in innovation management, and effectiveness in innovation.

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