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General Book Search for "9780415341936"

General Books
School Books

Author : David Glen Mick,S. Ratneshwar
Hardback
Published : Thursday 11 August 2005
ISBN : 9780415341936
Price : €169.65

Description

Following on from The Why of Consumption, this book examines motivational factors in diverse consumption behaviours, and addresses the effects of critical life events and intergenerational influences on consumer motives and preferences.