Integrated Marketing Communication

Author : Robyn Blakeman

Paperback

Published : Monday 16 April 2007

ISBN : 9780742529649

Price : €49.14

Description

Offers an approach that lays out creative processes and strategies for effective Integrated Marketing Communication. This book covers key areas, from marketing plans, branding and positioning, and creative briefs to copywriting, design, and media format considerations. It also looks at visual and verbal tactics and business theory and practices.

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