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Intellectual Property in the Global Marketplace, Valuation, Protection, Exploitation, and Electronic Commerce

Hardback
Published : Tuesday 26 October 1999
ISBN : 9780471351085
Price : €257.40


Description

The cost and difficulty of introducing new products to the consumer markets leads companies to take better advantage of existing intellectual property. What makes this difficult is that they must do this on a global level. This text aims to help companies gain an advantage in the global market.



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