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General Book Search for "9781108738378"

General Books
School Books

Author : Alain Verbeke,I. H. Ian Lee
Paperback
Published : Thursday 23 September 2021
ISBN : 9781108738378
Price : €52.64

Description

Now in its third edition, this core textbook combines analytical rigour and managerial insight on the functioning and strategy of large multinational enterprises (MNEs). It offers commentaries on 74 key articles from leading management reviews and develops a comprehensive conceptual model to support student learning with a practical perspective.