International Public Relations and Public Diplomacy

Author : Dennis F. Kinsey,Sung-Un Yang

Paperback

Published : Thursday 27 November 2014

ISBN : 9781433126871

Price : €39.90

Description

Written by some of the leading thinkers in the field, the volume provides key lessons regarding global relationship-building and stakeholder engagement. This book deals with such topics as mediated public diplomacy and information subsidies, international broadcasting, nation-branding, diaspora relationships, international exchanges, and soft power.

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