General Book Search for "9780471690160"

Kellogg on Branding

Hardback
Published : Tuesday 25 October 2005
ISBN : 9780471690160
Price : €26.90


Description

Includes: the thinking on key branding concepts; strategies for launching new brands, leveraging existing brands, and managing a brand portfolio; techniques for building a brand-centered organization; and, insights from senior managers who have fought branding battles and won.



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