Lead Generation for the Complex Sale: Boost the Quality and Quantity of Leads to Increase Your ROIAuthor :
Hardback
Published : Sunday 16 July 2006
Description
Presents a strategic, multi-modal approach to generating qualified leads for complex sales. This book teaches how to define ideal leads and target sales approaches; align sales and marketing to optimize the number of leads; build lead pipelines; use multiple lead generation vehicles, including email, PR, referrals, speaking events; and more.
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