Leveraged Marketing Communications

Author : Charles R. Taylor,Yung Kyun Choi

Paperback

Published : Monday 25 September 2023

ISBN : 9780367725471

Price : €46.79

Description

This book examines the association between brands and entities, ideas, and contexts and combines theory and practice to offer new perspectives to help academics, practitioners, and policymakers better understand and apply LMC research.

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