Managing as Designing

Author : Fred Collopy,Richard J. Boland

Hardback

Published : Wednesday 28 July 2004

ISBN : 9780804746748

Price : €78.39

Description

The premise of this book is that managers should act not only as decision makers, but also as designers. In a series of essays from a multitude of disciplines, the authors develop a theory of the design attitude in contrast to the more traditionally accepted and practiced decision attitude.

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