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General Book Search for "9780899304021"

General Books
School Books

Market-Oriented Pricing

Author : Frederck Morris,Michael Morris
Hardback
Published : Tuesday 24 April 1990
ISBN : 9780899304021
Price : €86.58

Description

Subsequent chapters offer in-depth guidance on the development of market-based pricing, addressing such critical issues as pricing strategy over the product life cycle, linking pricing and marketing strategy, understanding and using elasticity, the psychology of pricing, and negotiating prices with customers.