Marketing Communication

Author : Allan J. Kimmel

Hardback

Published : Thursday 17 November 2005

ISBN : 9780199276943

Price : €109.98

Description

Provides an overview and analysis of the world of marketing communication in the 21st Century. This book focuses on developments in marketing communication, and is of interest to academics, students, and marketing professionals. It is intended as a supplemental reader for undergraduate, graduate, and MBA courses.

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