Marketing Information

Author : Michael R. Oppenheim,Wendy Diamond Mulcahy

Hardback

Published : Thursday 14 October 2004

ISBN : 9780789021120

Price : €43.28

Description

Marketing Information: A Strategic Guide for Business and Finance Libraries identifies and describes secondary published sources of information for typical marketing questions and research projects. This extensive guide serves as a strategic bibliography—covering over 200 printed books and serials, subscription databases, and free Web sites—and reveals practical tips and techniques for using these sources. Experts in the field offer a guided tour of the signposts and landmarks in the world of marketing information—highlighting the most important features. This valuable resource will help experienced researchers and librarians with limited business and marketing familiarity as well as experts and others involved in marketing who have limited research know-how.

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