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General Book Search for "9780357039236"

General Books
School Books

Author : Michael Hartline,O. C. Ferrell
Paperback
Published : Friday 31 August 2018
ISBN : 9780357039236
Price : €76.04

Description

MARKETING STRATEGY teaches students to think and act like marketers. Students learn to develop a customer-oriented market strategy and market plan. This practical approach to analyzing, planning, and implementing marketing strategies is based on applying marketing concepts to the development and implementation of marketing strategy.