Media Consumption in MalaysiaAuthor :
Paperback
Published : Monday 22 January 2018
Description
This book focuses upon fundamental axioms in audience and consumer, media and marketing studies in the context of Malaysia, a multi-cultural nation with its diversity in culture which proves an intricate culture nuance for the understanding of consumption. It analyses Chinese, Indian, Indigenous, and Malay Malaysian citizen-consumers immersed in their participatory or promotional media. Setting mall and media visiting side by side as metaphor and mirror of each other enables a behavioural analysis, shaped by the philosophical psychology of understanding of Heideggers hermeneutics.
You may also like ...
by
Paperback
09 Aug 2021
Archaeology
€11.70
Extended stock – Dispatch 5-7 days
by
Paperback
04 Feb 2021
Military vehicles
€15.20
Extended stock – Dispatch 5-7 days
by
Paperback
04 Feb 2021
Philosophy
€17.55
Extended stock – Dispatch 5-7 days
by
Paperback
25 Feb 2020
Occupational and industrial psychology
€50.30
Extended stock – Dispatch 5-7 days
Reviews