Media Performance

Author : Denis, MA, PhD, DipPSA, McQuail

Paperback

Published : Tuesday 12 May 1992

ISBN : 9780803982956

Price : €67.86

Description

Important and recommended for good communications collections - this will be widely used and widely citedâ?² - ChoiceThis major text by the author of Mass Communication Theory offers a comprehensive analysis of the assessment of mass media performance in all aspects - economic, social, aesthetic and moral.

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