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General Book Search for "9780367249038"

General Books
School Books

Media, Telecommunications and Business Strategy

Author : Richard A. Gershon
Paperback
Published : Monday 20 July 2020
ISBN : 9780367249038
Price : €42.11

Description

As the clear lines and historic boundaries that once separated broadcasting, cable, telephone and Internet communication dissolve, this comprehensive new edition examines the relationship and convergence patterns between industries and explores the effects of digitalization.