National Brands and Global Markets

Author : David M. Higgins,Nikolas Glover

Hardback

Published : Thursday 2 February 2023

ISBN : 9780367754976

Price : €146.25

Description

Between Brexit, efforts to `Make America great again and ongoing appeals for patriotic consumption to boost economies, the intersection between national identity, marketing campaigns, and consumer choices has been brought to the fore. This book argues that the history of `Made in can be used to shed light on society at large.

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