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General Book Search for "9780367425654"

General Books
School Books

Author : Robert V. Kozinets,Rossella Gambetti
Paperback
Published : Wednesday 30 December 2020
ISBN : 9780367425654
Price : €56.15

Description

Netnography has become an essential tool for qualitative research in the dynamic, complex, and conflicted worlds of contemporary technoculture. In this volume, thirty-two researchers present nineteen chapters that examine how they have adapted netnography and what those changes can teach us.