New Perspectives on Critical Marketing and Consumer Society

Author : Elaine L Ritch,Julie McColl

Paperback

Published : Monday 1 March 2021

ISBN : 9781839095573

Price : €49.13

Description

Digital communication has altered the flow of global information,evolved consumer values and changed consumption practices worldwide.New Perspectives on Critical Marketing and Consumer Society provides an illuminating, challenging and thought-provoking guide for all upper-level students of marketing,branding and consumer behaviour.

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