Paul G. Hoffman

Author : Alan R. Raucher

Paperback

Published : Tuesday 15 July 2014

ISBN : 9780813156262

Price : €26.91

Description

A firm believer in the automobile, Hoffman became known as a sales genius, as a promoter of the new human relations approach to labor management, and as the industry's apostle of automotive safety. Raucher follows the movement of Hoffman's career into the broad public arena.

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