People and Products

Author : Allan J. Kimmel

Paperback

Published : Tuesday 3 March 2015

ISBN : 9781138812253

Price : €60.83

Description

By examining the interface between consumer behaviour and new product development, People and Products: Consumer Behaviour and Product Design demonstrates the ways in which consumers contribute to product design, enhance product utility, and determine brand identity. This exciting volume is relevant to students of marketing, consumer behaviour, product development, technology, engineering, design and brand management.

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