Pioneers in Marketing

Author : D.G. Brian Jones

Hardback

Published : Wednesday 21 December 2011

ISBN : 9780415891936

Price : €193.05

Description

Pioneers in Marketing: A Collection of Biographical Essays discusses eight historically important marketing scholars including Edward David Jones, Simon Litman, Henry Charles Taylor,  Percival White, George Burton Hotchkiss, Theodore N. Beckman, David D. Monieson, and William R. Davidson. Separate chapters discuss the role of biography in the study of marketing thought and lessons drawn from this collection.

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