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General Book Search for "9780253015020"

General Books
School Books

Author : Robert Alan Brookey,Thomas P. Oates
Paperback
Published : Monday 12 January 2015
ISBN : 9780253015020
Price : €25.73

Description

In this era of big media franchises, sports branding has crossed platforms, so that the sport, its television broadcast, and its replication in an electronic game are packaged and promoted as part of the same fan experience. This book explores the points of convergence at which gaming and sports culture merge.