Policymaking for Citizen Behavior ChangeAuthor :
Hardback
Published : Thursday 10 August 2017
Description
Policymaking for Citizen Behavior Change is designed to demonstrate the ways in which social marketing can be an effective and efficient tool to change citizens behavior, and how to advocate for and support its appropriate application. Examining a variety of social marketing cases and tools, including more than 40 success stories, this text is core reading for current policymakers, as well as all those studying and practicing social marketing, particularly in the public sector. Its also worthwhile supplementary reading for those studying public policy, public administration, environmental justice, public health, and other programs on how to effect social change.
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