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General Book Search for "9781433168222"

General Books
School Books

Presidential Campaigns in the Age of Social Media

Author : Mark J. Glantz,William L. Benoit
Hardback
Published : Tuesday 17 December 2019
ISBN : 9781433168222
Price : €90.62

Description

This book offers content analyses of the 2016 presidential candidate campaign messages from the primary and the general election. The chapters examine both new (Twitter, Facebook) and traditional (TV spots, debates, speeches) media employed in this contest.