Pricing Strategy Implementation

Author : Andreas Hinterhuber,Stephan M. Liozu

Paperback

Published : Thursday 8 August 2019

ISBN : 9781138332171

Price : €53.81

Description

Pricing can truly transform organizations. The impact of pricing on organizations is a result of two factors: pricing strategy development and the implementation of these strategies. Implementation is arguably the most difficult part in the pricing strategy process where even seasoned practitioners demand guidance.

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