Product and Market Development for Subsistence Marketplaces

Author : Jose Antonio RosaPh.D.,Michael A. Hitt

Hardback

Published : Friday 29 June 2007

ISBN : 9780762313969

Price : €104.12

Description

Provides understanding of global phenomenon marketplaces where individuals living in poverty buy/sell products and services. This volume presents a collection of articles that describe the particular group of consumers and entrepreneurs, and inform us on better ways to understand, reach, and empower them.

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