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General Book Search for "9780199237135"

General Books
School Books

Author : Gerard Hastings,W Douglas Evans
Paperback
Published : Thursday 11 September 2008
ISBN : 9780199237135
Price : €73.71

Description

In recent years, public health marketing and mass media campaigns have begun using public health branding strategies to change health behaviour. This book argues for the importance of public health branding as a critical strategy in changing population behaviours, allowing lasting health outcome benefits.