Retail Location Planning in an Era of Multi-Channel GrowthAuthor :
Hardback
Published : Wednesday 19 April 2017
Description
The way in which products and services are delivered to consumers, through branches and retail outlets, or more generally through a network of distribution channels, remains fundamentally important for maintaining a competitive advantage for a very wide range of businesses. Arguing that more complex markets demand more sophisticated spatial analysis, this book discusses the application of location planning techniques to generate competitive advantage in a variety of business sectors in a changing retail environment, including branch scorecards, geographical information systems (GIS), spatial modelling and mathematical optimisation.
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