Rethinking Communication in Social Busi

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General Book Search for "9781498555906"

General Books
School Books

Rethinking Communication in Social Business

Author : Craig E. Mattson
Hardback
Published : Sunday 15 July 2018
ISBN : 9781498555906
Price : €94.77

Description

This book argues that social business, in order to sustain its vital distinctiveness in democratic societies, must shift from an informative to a performative model of communication, especially regarding organizational storytelling, awareness-raising, and social problem-solving.