Rhetorical and Critical Approaches to Public Relations IIAuthor :
Paperback
Published : Thursday 19 February 2009
Description
This volume illustrates the application of rhetorical theory and critical perspectives to explain public relations practices. It provides a systematic and coherent statement of the crucial guidelines and philosophical underpinnings of public relations, and it uses a rhetorical lens to give practitioners a clear sense of how their PR campaigns make a contribution to the organizational bottom line.
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