General Book Search for "9780199663378"

Seduction by Contract

Paperback
Published : Thursday 17 October 2013
ISBN : 9780199663378
Price : €33.92


Description

Seduction by Contract explains how consumer contracts emerge from market forces and consumer psychology. Consumers' predictable mistakes - they are short-sighted, optimistic, and imperfectly rational - compel sellers to compete by hiding the true costs of products in complex, misleading contracts. Only better law can overcome the market's failure.



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