General Book Search for "9781032749655"

Service Management and Marketing Principles

Paperback
Published : Friday 7 June 2024
ISBN : 9781032749655
Price : €40.94


Description

This book explores the service economy and challenges that all organizations face as goods and services make way for a world where customers (B2C) and businesses (B2B) seek seamless, thoughtful and exceptional experiences.



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