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By examining the meaning of shtetl, Jeffrey Shandler asks how Jewish life in provincial towns in Eastern Europe has become the subject of extensive creativity, memory, and scholarship. He traces the trajectory of writing about these towns, by Jews and non-Jews, residents and visitors, researchers, novelists, memoirists, journalists, and others, to demonstrate how the Yiddish word for “town” emerged as a key word in Jewish culture and Jewish studies.