Six Degrees of Social InfluenceAuthor :
Hardback
Published : Thursday 1 March 2012
Description
Over the course of the last four decades, Robert Cialdinis work has helped spark an intellectual revolution in which social psychological ideas have become increasingly influential. The concepts presented in his book, Influence: The Psychology of Persuasion, have spread well beyond the geographic boundaries of North America and beyond the field of academic social psychology into the areas of business, health, and politics. In this book, leading authors, who represent many different countries and disciplines, explore new developments and the widespread impact of Cialdinis work in research areas ranging from persuasion strategy and social engineering to help-seeking and decision-making.
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