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General Book Search for "9780471500711"

General Books
School Books

Author : Hal B. Pickle,Royce L. Abrahamson
Paperback
Published : Wednesday 14 February 1990
ISBN : 9780471500711
Price : €224.58

Description

Organized by functional areas such as marketing and finance, this text presents the techniques and methods used in the day-to-day management of a small business. This edition includes expanded coverage of women entrepreneurs, telemarketing, microcomputers and international marketing.