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General Book Search for "9780789017178"

General Books
School Books

Author : Michael T. Ewing
Paperback
Published : Thursday 25 July 2002
ISBN : 9780789017178
Price : €57.32

Description

The techniques and tools of marketing have been making steady inroads into the nonprofit and public sector. Ewing presents five research and theory articles that explore the role of marketing in causing social change. Michael Ewing is Professor of Marketing, at Monash University, Melbourne, Australia.