General Book Search for "9781138477063"

Social Media, Political Marketing and the 2016 U.S. Election

Hardback
Published : Tuesday 1 May 2018
ISBN : 9781138477063
Price : €152.10


Description

This volume investigates the role and impact of social media in the 2016 U.S. election, focusing specifically on the presidential nominating contest. The chapters originally published as a special issue in the Journal of Political Marketing.



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