Sports Capitalism

Author : Frank P., Jr. Jozsa

Paperback

Published : Tuesday 18 September 2018

ISBN : 9781138620650

Price : €45.62

Description

This book focuses on each of the league's short- and/or long-term transnational strategies, which are composed of the activities, events, experiences, risks and ventures that have extended the organization's sport brand and image, and increased its recognition and reputation across the globe.

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